I work daily with people facing one of the most frustrating aspects of healthcare: the dreaded insurance denial. Receiving a letter stating your medical claim won’t be paid can induce panic, anger, and confusion. You followed the rules, you saw the doctor, maybe you even got pre-approval – yet here you are, potentially facing a large bill.

I know how upsetting and overwhelming this can be. But based on years of experience helping clients navigate this system, the most important thing I can tell you right now, on Wednesday, April, 2025, is this: A denial is NOT necessarily the final word. You have the right to appeal a medical claim denial, and there is a defined health insurance appeal process designed to give you a fair chance to overturn insurance denial decisions.

Ignoring the denial won’t make the bill disappear, but taking methodical, informed steps can often lead to getting the claim paid. Let’s break down exactly how to appeal a medical claim denial.

Step 1: Understand the ‘Why’ and, Critically, the ‘When’

Before you do anything else, you need two key pieces of information: why was the claim denied, and what is your deadline to appeal?

  • Scrutinize the Paperwork: Immediately locate and carefully read your Explanation of Benefits (EOB) from the insurer and the formal denial letter they sent. The denial letter is required to state the specific denial reason (e.g., lack of medical necessity, service not covered, coding error, pre-authorization denial) and should reference the relevant denial code and policy section.
  • Identify the Appeal Deadline: This is non-negotiable! Your denial letter must inform you of your deadline to file an internal appeal. Under the Affordable Care Act (ACA), you generally have 180 days from receiving the denial notice for standard internal appeals, but you must verify the exact deadline specified in YOUR denial letter or plan documents. Mark this date prominently on your calendar. Missing it usually means losing your right to appeal that decision.

Step 2: Gather Your Evidence – Build Your Case

Think of this as preparing your argument. You need supporting documentation to prove the insurer’s decision was wrong. Collect copies (never send originals!) of:

  • The EOB showing the denial.
  • The formal denial letter.
  • The original medical bill(s) related to the denied claim.
  • All relevant medical records: doctor’s notes, test results, surgical reports, hospital admission/discharge summaries pertaining to the service denied. Request these from your provider promptly.
  • A Letter of Medical Necessity: If the denial involves medical necessity (the insurer claims the service wasn’t needed) or sometimes even after a pre-authorization denial, ask your treating physician to write a detailed letter explaining why the specific treatment or service was necessary for your specific condition. This letter should directly address the insurer’s stated reason for denial if possible.
  • Any prior correspondence with the insurer or provider regarding this claim or service (including pre-authorization communications).
  • Keep everything organized by claim number and date of service.

Step 3: Initiate the Internal Appeal – Your First Formal Challenge

This is your formal request, submitted directly to your insurance company, asking them to reconsider their decision.

  • Write a Compelling Appeal Letter: Draft a clear, concise, and professional denied medical claim appeal letter. Avoid emotional language; stick to the facts. Include:
    • Your full name, policy/member ID number, and the specific claim number(s) being appealed.
    • The date(s) of service for the claim.
    • A clear statement: “I am writing to appeal the denial of claim number [insert claim number]…”
    • The specific denial reason stated by the insurer.
    • A point-by-point rebuttal explaining why you believe the denial was incorrect. Reference your supporting evidence (e.g., “As documented in the enclosed Letter of Medical Necessity from Dr. [Name]…”, “Please refer to the attached medical records from [Date]…”).
    • Clearly state the outcome you are requesting (i.e., reprocessing and payment of the claim according to your policy benefits).
    • Your contact information.
  • Submit Properly: Send your appeal letter and all supporting documents via certified mail with return receipt requested. This provides proof that they received it and on what date. Keep a complete copy of the entire package for your records.

Step 4: Follow Up Persistently

Don’t just send the appeal and wait passively.

  • Confirm Receipt: A week or so after mailing, call the insurer’s appeals department (the number should be on the denial letter) to confirm they received your appeal package. Note the date and time of your call and the name of the person you spoke with.
  • Know the Timeline: Insurers are required to make a decision on your internal appeal within a specific timeframe (under ACA rules, typically 30 days for appeals about services you haven’t received yet, and 60 days for appeals about services already received – again, verify your plan’s specifics).
  • Keep a Log: Maintain a detailed log of every interaction: dates, times, names, and a summary of the conversation or correspondence.

Step 5: Navigate the Internal Appeal Decision

The insurer will send you a written decision on your internal appeal.

  • Appeal Overturned: Congratulations! The insurer agrees the denial was incorrect. The letter should state they will reprocess the claim for payment. Follow up to ensure this happens and verify the payment on a future EOB.
  • Appeal Upheld (Denial Stands): This is disappointing, but do not give up yet! If the insurer maintains its denial after the internal appeal, you usually have the right to take the case to the next level. The final denial letter must provide instructions on how to request an external review.

Step 6: Request an External Review – The Independent Look

This is a crucial step and a key patient right reinforced by the ACA.

  • What it is: Your case is sent to an Independent Review Organization (IRO) – an outside, unbiased entity with medical and insurance expertise – to review the denial.
  • How to Request: Follow the instructions in the insurer’s final denial letter precisely. There will be another strict deadline. You may file the request through your insurer or sometimes directly with your state regulatory body (for us here in New York, that’s often the Department of Financial Services) or a federal entity, depending on your plan type (ERISA plans, for example, may have different routes).
  • Binding Decision: For most health plans subject to ACA rules, the IRO’s decision is binding on the insurance company. If the IRO overturns the denial, the insurer must pay the claim.

Step 7: Consider Further Options and Expert Help

Even with these processes, things can get complicated.

  • State Insurance Department: Your state’s regulatory body (e.g., NYS Department of Financial Services) can be a resource. You can file a formal complaint (grievance) if you believe the insurer handled your claim or appeal improperly.
  • Patient Advocacy: If the process feels overwhelming, the denial reason is complex (involving intricate coding errors, policy interpretations, or ERISA rules), or the financial stakes are very high, consider seeking professional help. Patient advocacy for denials, like the services we provide at Medwise, involves experts taking over the burden of managing the appeal, crafting arguments, ensuring deadlines are met, and leveraging experience to maximize your chances of success.

You Have the Right to Fight Back

Appealing a medical claim denial requires organization, attention to detail, and persistence. It can feel like David versus Goliath, but the established health insurance appeal process provides a pathway. By understanding the steps, gathering your evidence, meeting every appeal deadline, and advocating strongly for yourself – or getting expert help to do so – you significantly improve your odds of getting that denied coverage reversed.


Frequently Asked Questions (FAQs)

Q1: How much does it cost to file a medical claim appeal myself? A1: There is generally no fee charged by the insurance company or the external review organization for you to file an internal or external appeal. Your direct costs will typically be minimal – mainly for obtaining copies of your medical records (providers may charge a per-page fee) and sending your appeal package via certified mail. If you hire a patient advocate, there will be fees for their services, which should be discussed upfront; often, the potential savings from an overturned insurance denial far outweigh the cost.

Q2: Realistically, what are my chances of winning an appeal? A2: Success rates vary widely depending on the specific reason for denial, the quality and completeness of your appeal and supporting documentation, and the specifics of your insurance policy. However, studies have consistently shown that a significant percentage of denials are overturned upon appeal, particularly during the external review stage. It is almost always worth pursuing the appeal process if you believe the denial was incorrect.

Q3: Can my doctor’s office file the appeal for me? A3: While your doctor’s office plays a crucial role in providing necessary medical records and especially the Letter of Medical Necessity, they typically do not file the formal appeal for the patient. Some office staff might offer assistance, but ultimately, the responsibility for ensuring the appeal is submitted correctly, completely, and before the deadline usually rests with you, the patient. A patient advocate can take on this management role if needed.


Facing an insurance denial and unsure how to proceed with the appeal?

Medwise Insurance Advocacy is dedicated to helping patients like you successfully navigate the complex health insurance appeal process. We understand the rules, the tactics, and how to build a strong case. Let me lift that burden from your shoulders.

If you need expert assistance to appeal a medical claim denial, please contact me today.

author avatar
Adria Gross
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