For years, I’ve helped clients navigate the complex world of health insurance. One of the most disheartening moments for any patient is receiving that notice: “Your claim has been denied.” It can feel like a final judgment, leaving you facing unexpected and often significant medical bills.

But here’s something I emphasize constantly, based on years of experience fighting for patients: A denial is often just the start of a conversation, not the end. As of today, Wednesday, April 2025, the processes and patient rights governing appeals are well-established, particularly under frameworks like the Affordable Care Act (ACA). You have the right to challenge the insurer’s decision, and there’s a defined path to potentially get denied medical claims paid.

Ignoring the denial won’t make it go away, but understanding the process and taking strategic action can make all the difference. Let’s walk through the essential steps.

Step 1: Decode the Denial – Understand Why

The first, absolutely critical step is to understand precisely why your claim was denied. Don’t just look at the bill showing a zero payment from the insurer. You need the details:

  • Review the Explanation of Benefits (EOB): Your insurance company sends this document after processing a claim. It’s not a bill, but it explains what the provider charged, what the insurer paid (or didn’t pay), and crucially, includes a denial code and a brief reason for denial.
  • Read the Formal Denial Letter: You should also receive a separate, more detailed letter explaining the denial. This letter must state the specific reason(s) and reference the part of your policy supporting their decision. It must also provide clear instructions on how to initiate the health insurance appeal process.

Common reasons for denials include: * Lack of pre-authorization or prior approval for a service. * The service being deemed “not medically necessary.” (Medical necessity denial) * Use of an out-of-network provider when not permitted or without proper authorization. * Issues with coding (CPT codes for procedures, ICD-10 codes for diagnoses). * The service being considered an experimental treatment or a policy exclusion. * Missing the timely filing limit (either the provider submitted the claim too late, or your appeal window is closing). * Coordination of benefits issues (if you have multiple insurance plans).

Understanding the exact reason is paramount because it dictates your appeal strategy.

Step 2: Gather Your Evidence – Build Your Case

Once you know why the claim was denied, you need to assemble all relevant supporting documentation. Think of yourself as building a case to prove the insurer’s decision was incorrect. Essential items include:

  • The EOB showing the denial.
  • The official denied claim letter.
  • Copies of the original medical bills.
  • All relevant medical records pertaining to the denied service (doctor’s notes, test results, hospital admission/discharge summaries). You have a right to request these from your provider.
  • A Letter of Medical Necessity from your treating physician. This is especially critical for denials related to medical necessity or experimental treatments. The letter should clearly explain why the specific service or treatment was necessary for your condition, citing medical literature if possible.
  • Any notes or logs of conversations you’ve had with the insurance company or provider about this claim.
  • A copy of your insurance policy document (if available) to understand coverage rules.

Step 3: Know Your Rights and Critical Deadlines

Time is of the essence. Insurance companies impose strict deadlines for filing appeals.

  • Internal Appeal Deadline: Under the Affordable Care Act (ACA), you typically have 180 days from receiving the denial notice to file an internal appeal. However, always check your specific plan documents or the denial letter, as some plans (especially ERISA employer-sponsored plans) might have different timelines. Missing this deadline usually means forfeiting your right to appeal.
  • Patient Rights: The ACA guarantees your right to an internal appeal and, if necessary, an external review for most types of health plans. Familiarize yourself with your patient rights. Your state’s Department of Insurance website is also a valuable resource.

Step 4: File the Internal Appeal – Your First Formal Challenge

The internal appeal is your first formal request for the insurance company to reconsider its decision.

  • Write a Clear Appeal Letter: Draft a formal letter addressed to the appeals department (the address should be in your denial letter).
    • Reference your name, policy/member ID, and the specific claim number(s).
    • Clearly state that you are appealing the denial.
    • Explain why you believe the denial was incorrect, directly addressing the reason(s) they gave. Be factual and professional.
    • Refer to the specific evidence you are including (e.g., “As shown in the enclosed Letter of Medical Necessity from Dr. Smith…”).
    • Explicitly state the outcome you seek (i.e., payment of the claim).
  • Attach Your Evidence: Include copies (never originals!) of all the supporting documentation you gathered in Step 2.
  • Send it Right: Mail your appeal package via certified mail with return receipt requested. This provides proof of delivery and the date it was received. Keep a complete copy of everything you send.

The insurance company must review your appeal and provide a written decision within specific timeframes (e.g., typically 30 days for appeals concerning services you haven’t received yet, 60 days for services already received under ACA rules – again, verify with your plan).

Step 5: Escalate to External Review (If Necessary)

If the insurance company upholds its denial after the internal appeal, don’t despair! Your next step is often an external review.

  • Independent Third-Party: An independent review organization (IRO) with relevant medical expertise, unaffiliated with your insurer, will review your case and the insurer’s decision.
  • Legally Binding: For most plans, the external reviewer’s decision is binding on the insurance company. This is a powerful tool for patients.
  • How to Request: Your insurer’s final denial letter after the internal appeal must provide instructions on how to request an external review, including applicable deadlines. Sometimes you file through the insurer, other times directly through your state insurance department or the federal Department of Health and Human Services.

Step 6: Persistence and Seeking Expert Help

The appeals process can be long and demanding. Persistence is key. If you encounter roadblocks or feel overwhelmed:

  • Contact Your State Insurance Department: They can provide information, guidance, and potentially intervene if the insurer isn’t following regulations.
  • Consider Professional Help: This is where insurance appeal help from a patient advocate or medical billing specialist like myself comes in. We understand the nuances of denial codes, insurance policies (ACA, ERISA), and the bureaucracy involved. We can help draft compelling appeal letters, ensure all documentation is in order, manage deadlines, and significantly increase your chances of achieving an overturned insurance denial. We know how to effectively argue against medical necessity denials, pre-authorization denials, and other common issues.

Don’t Let a Denial Defeat You

Receiving a medical claim denied notice is stressful, but it’s often a hurdle you can overcome. By systematically understanding the denial, gathering strong evidence, adhering to the health insurance appeal process rules and deadlines, and being persistent, you stand a much better chance of getting the coverage you paid for and having those denied medical claims paid.


Frequently Asked Questions (FAQs)

Q1: What are the most common reasons health insurance claims get denied? A1: While it varies, some of the most frequent reasons we see at Medwise Insurance Advocacy include: missing or incorrect pre-authorization for a service; the service being deemed not medically necessary by the insurer (often requiring a strong Letter of Medical Necessity to dispute); clerical errors like incorrect patient information or typos in CPT or ICD-10 codes; the provider being out-of-network when in-network care was required; or the service falling under a specific policy exclusion.

Q2: How long does the entire medical claim appeal process usually take? A2: The timeline varies significantly depending on the insurer, the complexity of the case, and whether you need to go through both internal and external reviews. Insurers generally have deadlines under the ACA (e.g., 30-60 days to respond to internal appeals, depending on the type). External reviews also have specific timeframes. Realistically, resolving a denied claim through the full appeal process can take anywhere from several weeks to several months. Persistence is key.

Q3: What if my doctor is hesitant to write a strong Letter of Medical Necessity for my appeal? A3: This can be challenging. First, try having a clear conversation with your doctor or their office manager, explaining how crucial this letter is for your insurance appeal help. Provide them with the denial reason from the insurer so they know what needs to be addressed. If they are still unhelpful, a patient advocate might be able to facilitate communication or advise if other documentation could suffice. In some rare, difficult situations, obtaining a second opinion from another provider who might be more supportive of the treatment’s necessity could be considered, though this is often difficult mid-treatment.


Are you facing a frustrating insurance denial? Feeling lost in the appeals process?

I’m Adria Gross, and  Medwise Insurance Advocacy specializes in fighting these battles. I understand the system, I know how to build strong appeals, and I am dedicated to helping you get denied medical claims paid. Don’t navigate this complex maze alone.

If your medical claim has been denied and you need expert help with the appeal process, please contact me and the Medwise team today. Let us put our expertise to work for you.

author avatar
Adria Gross
A note to our visitors

This website has updated its privacy policy in compliance with changes to European Union data protection law, for all members globally. We’ve also updated our Privacy Policy to give you more information about your rights and responsibilities with respect to your privacy and personal information. Please read this to review the updates about which cookies we use and what information we collect on our site. By continuing to use this site, you are agreeing to our updated privacy policy.